Sampling & demonstrations
A guided trial that explains the product and invites immediate feedback.
BTL ACTIVATIONS
A little curiosity.
A real interaction.
Give people something to experience, then a simple next step.
Plan an activation
FORMATS TO EXPLORE
Start with your audience.
Choose a format around your product, location and campaign goal.
Interactive experience booths
A simple product-themed challenge, demonstration or participation zone.
Mall & community pop-ups
A compact setup where shoppers or residents can explore the offer.
Workplace & campus concepts
Engagement formats to discuss for relevant audiences and suitable venues.
STARTING POINTS FOR YOUR BRIEF
Three ways an idea could take shape.
Illustrative concepts to discuss, rather than completed RockingAdz campaigns.
The discovery bar
Goal: Introduce a new product.
Experience: A guided sample followed by a one-question preference vote.
Review: Trials completed and feedback themes.
The product challenge
Goal: Explain a distinctive feature.
Experience: A short hands-on task with a host and an agreed reward.
Review: Participation and completed demonstrations.
The neighbourhood demo
Goal: Start local conversations.
Experience: A community pop-up with a demonstration and optional follow-up request.
Review: Enquiries and requested appointments.
A CLEAR CAMPAIGN BRIEF
Think beyond the booth.
Discuss the audience, venue, activity, staffing, materials and timing together. Photography or social content can be scoped separately where useful.
Agree in advance what will be counted: trials, participants, enquiries or redemptions. Keep estimated footfall separate from direct participation, and collect contact details only when visitors opt in.
LET’S CREATE SOMETHING TOGETHER
Your next big idea starts here.
Tell us what you’re planning. We’ll help you shape the next step.